Cooperation time: Since 2020
Client C is an online beauty retailer from the Middle East. At the beginning, they mainly resold other brands, but they wanted to create their own makeup line to increase profit and build brand value. They were very active on social media and needed products that could quickly follow makeup trends. When they approached HMZ, they were clear about one thing: their partner must react fast to new ideas and provide trendy colors and packaging styles.
Cooperation reason:
Client C chose HMZ because the company offered a wide range of ready formulas and colors, and could also develop new shades based on trend reports. They were attracted by HMZ’s ability to handle both product and packaging, which made it easier to launch complete items without coordinating many different suppliers. They also appreciated that HMZ could handle small trial orders for new colors, so they could test before making big commitments.
Purchased products:
In the first stage, Client C ordered eyeshadow palettes, matte liquid lipsticks, liquid foundations, and basic makeup tools such as brushes and sponges. HMZ recommended popular color combinations for different skin tones in the region and suggested long‑wearing, high‑pigment formulas that perform well in hot weather. The packaging was designed to be eye‑catching in photos and videos, which helped Client C’s marketing strategy. Later, they added highlighters, blushes, and special holiday sets.
Customer satisfaction and results:
Client C was delighted with the fast sampling process. When a new color trend appeared on social media, HMZ could quickly send lab samples, allowing the brand to launch similar shades while the trend was still hot. The color payoff and texture stayed consistent between batches, which is very important for makeup customers.
Because products were delivered on time, Client C could plan campaigns and influencer collaborations without worrying about stock problems. Over time, their own brand went from a small part of their sales to a main focus of the business. They expanded from selling in one country to shipping across multiple countries in the region. Thanks to HMZ’s support, they built a reputation as a trend‑driven but reliable makeup brand that understands local consumers.
