Cooperation time: Since late 2019
Client D runs a growing spa and salon chain in Southeast Asia. When they first opened, they used many different suppliers, and product quality was not consistent across locations. This confused both staff and customers. They wanted to develop their own line of spa products with a unified image, stable quality, and pleasant fragrances that matched their brand identity.
Cooperation reason:
Client D selected HMZ as their supplier because they needed a partner who understood both professional spa use and retail needs. HMZ’s team could provide products in bulk sizes for in‑treatment use, as well as smaller retail sizes that customers could buy and take home. They were also able to adjust formulas to fit the local climate, which is hot and humid, and to ensure the textures felt comfortable on the skin.
Purchased products:
The cooperation started with body scrubs, massage oils, and facial masks in salon sizes. HMZ worked with Client D to choose suitable exfoliating grains, oil blends, and mask textures. After successful testing in their first few locations, Client D added retail products like body lotions, bath salts, and mini gift sets containing travel‑size items. All packaging carried the spa’s logo and followed a relaxing, natural design theme approved by their marketing team.
Customer satisfaction and results:
Client D was very satisfied because the quality of products was stable from batch to batch. Therapists in different branches could use the same formulas and get predictable results, which made staff training easier. Customers noticed the pleasant and consistent scent experience, which became part of the spa’s brand memory.
Since product quality improved and image became more unified, the spa group felt confident to open new branches. Retail sales also increased, as many customers wanted to bring the spa feeling back home. The spa’s own brand products became an extra source of profit, with good margins compared to reselling third‑party brands. HMZ’s continuous support with reorders and new product ideas helped Client D move from a small local player to a recognized spa chain in the region.
