Cooperation time: Since 2023
Client E is a young brand from South America focused on men’s grooming. They saw a growing demand for beard care and simple skincare for men, but found that many products in the market looked outdated or did not match modern barbershop aesthetics. They wanted to create a line that was both effective and stylish, but they only had a modest budget for the first production run.
Cooperation reason:
Client E chose HMZ because the company could provide low minimum order quantities and support with packaging design. As a startup, they needed to control risk and cash flow, so they appreciated the ability to start small. HMZ also had ready formulas for beard oils, balms, and men’s cleansers, which shortened development time and allowed them to enter the market faster.
Purchased products:
In their first cooperation, Client E ordered beard oil, beard balm, face wash, and hair styling gel. HMZ helped them pick masculine yet not overpowering fragrances, and suggested bottle and jar shapes that look good on barbershop shelves. Later, they developed gift sets combining several products in one box, which became popular as seasonal gifts.
Customer satisfaction and results:
Client E was very happy with the responsiveness of HMZ’s team. Design suggestions on label layout, color matching, and logo placement made the final products look more premium than the brand first imagined. End customers liked both the performance and the packaging style, and barbers found the products easy to use.
Within the first year, Client E moved from small test orders to stable monthly orders. Their products entered more barbershops and concept stores, and the brand started to be mentioned in local grooming communities. With HMZ as a steady partner, they now plan to expand into new categories such as men’s body wash and hair care, confident that they have a manufacturer who can support their growth.
