Cooperation time: Since 2017
A well‑known pharmacy chain wanted to build its own skincare house brand to offer customers safe, affordable everyday products. They planned to place this brand in prominent shelf positions in all branches, so product reliability and safety were critical. Any recall or quality issue would seriously harm their reputation.
Cooperation reason:
After evaluating several suppliers, the pharmacy chain chose HMZ as one of its key manufacturers. They were impressed by HMZ’s production environment, quality control processes, and experience with international standards. HMZ agreed to follow the chain’s strict specifications on formulas, packaging, and labeling, and to support regular audits and product testing.
Purchased products:
The house brand covered facial cleansers, moisturizers, sunscreens, lip balms, and travel kits. Each product had clear, pharmacy‑style packaging to communicate safety and simplicity. HMZ produced these items according to the chain’s detailed requirements, including specific ingredient lists and claims that had to be supported by documentation.
Customer satisfaction and results:
The pharmacy chain was very satisfied with the long‑term stability of HMZ’s production. Products passed repeated shelf tests and third‑party checks, and there were no major quality incidents. Over time, customers came to trust the house brand as a reliable and good‑value option.
Because the products were well received, the chain increased shelf space for the house brand and reduced some third‑party items. This improved their margins and gave them more control over their product offering. The ongoing cooperation with HMZ remains a core part of their private brand strategy, showing how a strong manufacturing partner can support a retailer’s long‑term growth plans.
