Cooperation time: Since 2021
A major online retailer decided to build its own private label for skincare and body care to complement third‑party brands on its platform. They had access to rich sales data and customer reviews and knew which product types and price points worked best. However, they needed a manufacturing partner who could turn these insights into real products quickly and at scale.
Cooperation reason:
The retailer chose HMZ because of its one‑stop OEM/ODM ability and strong export track record with many markets. They needed a partner that understood how to manage multiple SKUs, seasonal sets, and frequent replenishment orders. HMZ’s ability to offer flexible formulas, various fragrances, and packaging choices was a major advantage.
Purchased products:
The private label line included face cleansers, toners, body lotions, hand creams, and hand wash products, each in several fragrance options. HMZ provided fragrance samples and suggested base formulas suited to daily use, with a gentle but effective feel. Seasonal gift sets were also developed, combining popular products into ready‑to‑ship boxes.
Customer satisfaction and results:
The retailer was happy with the balance between cost, quality, and speed. HMZ worked with the retailer’s data team to understand which products performed best, then adjusted the assortment accordingly. Some slow‑moving SKUs were improved or replaced, while strong performers were given more production priority.
Within a short time, the private label brand earned high ratings on the platform and became a top choice for value‑for‑money skincare and body care. Because of this success, the retailer continued adding new categories with HMZ, making the cooperation deeper and broader each year.
