Cooperation time: Since 2019
Brand Z is an international hotel and spa group with properties in different countries. They wanted all their hotels to use the same line of amenities and spa products to provide a consistent guest experience and a strong brand image. At the same time, they needed to meet different countries’ regulations and logistical conditions.
Cooperation reason:
Brand Z chose HMZ because the company could produce both hotel amenities and retail spa products under one roof. They needed flexible packaging solutions, including small bottles and tubes for guest rooms, as well as larger sizes and gift sets for spa shops. HMZ’s export experience and ability to provide documentation for different markets were key factors in their decision.
Purchased products:
The initial project covered shampoo, conditioner, shower gel, and body lotion for guest rooms, all in compact, easy‑to‑use packaging. HMZ worked closely with Brand Z’s design and branding teams to create a minimalist yet luxurious look. After the success of the amenity line, the cooperation expanded to include spa oils, body scrubs, and retail gift sets for VIP guests and spa customers.
Customer satisfaction and results:
Brand Z was very satisfied with the quality, fragrance, and appearance of the products. The amenities received positive feedback from hotel guests, who often mentioned the pleasant scent and texture in online reviews. This feedback supported the hotel’s overall brand positioning as a modern, comfort‑focused place to stay.
With a consistent product line supplied by HMZ, Brand Z no longer had to manage many different small suppliers. Logistics planning became easier, and they had a clear view of costs and timing. The cooperation helped them strengthen their brand identity across countries, while HMZ gained valuable experience working with a complex, multinational client.
