Cooperation time: Since 2020
Brand Y is a popular color cosmetics brand sold in European drugstores and supermarkets. They focus on offering trendy colors at affordable prices to young consumers. To keep their shelves fresh, they update SKUs regularly and launch seasonal collections. However, this requires a partner who can develop, test, and produce many items with consistent color quality and safety.
Cooperation reason:
Brand Y chose HMZ because of its broad experience with makeup products and its ability to work closely on formula and color development. They needed someone who could quickly provide lab samples, adjust textures, and match target shades. The cost structure also had to fit mass retail price points while still meeting strict European cosmetic rules.
Purchased products:
The cooperation started with lip gloss, liquid lipstick, compact powders, and highlighters. For each item, HMZ provided several base formulas and sample shades. Brand Y tested these in the lab and with small focus groups, then gave feedback on things like payoff, wear time, and skin feel. After final approval, HMZ moved to mass production and packed the products in Brand Y’s existing packaging designs. Over time, the range expanded to include eye palettes and special collections tied to holidays or social media themes.
Customer satisfaction and results:
Brand Y appreciated the professional and flexible attitude of HMZ’s team. When they needed shade adjustments, HMZ could respond quickly and keep good records to ensure future batches matched previous ones. This is very important in color cosmetics, where even small differences can be noticed by customers.
By cooperating with HMZ, Brand Y was able to launch more new products each year while keeping quality stable. Many of the items produced by HMZ became best‑sellers in their category and received strong reviews from beauty bloggers and consumers. The success encouraged Brand Y to transfer more product lines to HMZ and to extend the cooperation into long‑term strategic planning.
