Categories

Skincare brand in North America that focuses on vegan and cruelty‑free products

Since mid‑2021, North American vegan and cruelty‑free skincare brand Client B has partnered with HMZ — which offers professional OEM/ODM services, complete regulatory documentation, and flexible vegan formula development — to launch and expand a range of vegan skincare products, resulting in improved customer reviews, stronger brand trust, higher order frequency, and a long‑term strategic partnership for growth.
Skincare brand in North America that focuses on vegan and cruelty‑free products
Case Details

Cooperation time: Since mid‑2021

Client B is an independent skincare brand in North America that focuses on vegan and cruelty‑free products. Before working with HMZ, they already had a small product line, but their previous supplier could not always provide the documents needed for online platforms and local regulations. This caused delays and listing problems. When Client B started looking for a new partner, they wanted a manufacturer who understood vegan standards and could provide complete paperwork from day one.

Cooperation reason:

Client B chose HMZ because of its experience in OEM/ODM services and its ability to supply clear documentation such as ingredient lists, MSDS, and product test reports. They also needed flexible development support, as they planned to launch new products every season. HMZ’s sales and R&D teams worked together to suggest formulas that did not include animal‑derived ingredients and that met popular clean beauty expectations in their target market.

Purchased products:

The first cooperation focused on vegan sheet masks, face serums, and eye creams. HMZ provided several active ingredient options, such as plant‑based moisturizers and gentle brightening agents. Client B picked the formulas that best matched their brand story. All packaging carried vegan and cruelty‑free messages, and HMZ helped check that the text and icons were used correctly. Later, the brand expanded to include vegan moisturizers and gentle exfoliating toners, all produced by HMZ under Client B’s label.

Customer satisfaction and results:

Client B was very pleased with the clear communication and organized project process. HMZ shared a simple production schedule and kept them updated at each stage, from sample making to final shipment. When online platforms requested additional documents, HMZ provided them quickly, helping the brand avoid removal or delay of listings.

After launching the new vegan line made by HMZ, Client B saw a strong improvement in customer reviews. Many end customers praised the product texture and performance, and they appreciated the clear ingredient lists. The brand gained thousands of positive reviews on major e‑commerce platforms, which increased trust and visibility. As a result, Client B increased their order frequency and started planning more new SKUs together with HMZ. Today, they view HMZ as a key partner for long‑term growth in the vegan skincare space.